Wednesday 4 May 2011

What kind of Media Institution might distribute my magazine and why?

I believe that three Media Institutions would most likely publish and distribute my magazine, they are:
  • Bauer Media
  • IPC Media
  • Future Publishing
Bauer Media - It started in 1875, and reaches over nineteen million UK adults across multiple media channels. Bauer Media owns over eighty influential media brands that spans a wide range of interests; some of their biggest selling publications include Q, Heat, Closer, FHM and Kerrang! They produce medias such as charity events, Radio programmes, digital businesses and their own TV channels. This company would be perfect to distribute my magazine as they already publish one of the best selling rock magazines in the country, already having plenty of experience in this department, therefore they would advertise it well so it would have a greater chance of selling, and they know exactly what would be needed in my magazine.Their Radio stations and TV channels would also be perfect to promote my Music magazine, due to it being a new launch.

IPC Media - This company started in 1968, produced over 85 iconic media brands such as magazines like, Nuts, Marie Claire, NME, Horse and Hound, What's on TV, TV Times, Chat, Look, In Style, Now, and Country Life. Also, they use a new phone technology which would help with the publicity aspect of distribution. Once again they produce another best selling music magazine, are extremely experienced, they tend to know the best tricks/ways to race ahead of other magazines and would know exactly what would be needed in my magazine. Their advertising offers access to the wide range of print and online brands, therefore having the advantage to spread the word of a new magazine launch and a greater chance of selling.

Future Publishing - They started out in 1985 with one published magazine and have gradually built up their reputation and are now one of the leading publishers in the UK, as well as being well known throughout the world. It now publishes more than 150 magazines in fields such as video games, music, cycling, technology, photography, film and automotive. Once again, they are another talented and experienced company in the music magazine business, having published Classic Rock and Guitar World. They would know exactly what I would need in my magazine and what to do to make it a success. In terms of advertising, they own all these other magazines as well as holding events every year, so they would also be able to publicly promote. 

Overall I feel that Bauer Media would benefit and be the best choice for my magazine to be published and distributed by. Despite IPC being more appealing, NME would be too much of a similarity to my magazine so there would be no competition for my product. Not only this, the audience would most probably buy one and not the other due to being published by same company, and would generally suit and fit in among those of Bauer Media with it's music magazine experience (as well as my magazine being a new launch and different music genres) and wide range of advertising.

No comments:

Post a Comment