Sunday 26 September 2010

AS Media Studies - Lessons

I really like Media Studies, considering I've only had a few lessons.
For our first lesson we all had a go of the Macs to get used to them and practiced on some key skills on Photoshop. Our tutor, Andy, took a picture of Zara's face and we all had it up on our computers (lol) which we then had the pleasure of editing it! We used the magic wand, picture layering, cut & drag and colour. We then had a 'et to know' session and we all interviewed one another to find out what our other classmates' favourite medias were. In this lesson, we were also told about this blog!

We then looked into all the different Medias in the Industry.
The 9 Main Industry Sectors:
  • Film
  • Radio
  • Press
  • Interactive
  • Advertising & Marketing
  • Computer Games
  • Print
  • Music
  • TV
Media Conglomerates - describes companies that own large numbers of other companies in various mass media such as TV, radio, publishing, movies and the internet. It is also referred to as media institutions and media groups. 

Genre: a category of artistic composition.
Representation: the act of representing.
Audience: spectators or listeners assembled at a performance.
Narrative: some kind of retelling, often in words, of something that happened (a story).
Institution
: the act of instituting. A custom, practice, relationship, or society. 
Ideology: the body of ideas reflecting the social needs and aspirations of an individual, group, class or culture.
Technology
: the branch of knowledge that deals with the creation and use of technical means and their interrelation with life, society, and the environment, drawing upon such subjects as industrial arts, engineering, applied science, and pure science.

We also looked into Globalisation; this means a country or corporation attempt to manipulate other countries with their media so that more countries like them.
Cultural Imperialisation comes into this, it is where a country is trained to believe that another culture is better than their own. They do this so that they have an excuse to ship products all over the world.

Unfortunately I wasn't here for the next lesson, I had an art trip that I had to attend to. I'm sure I'll catch up though!